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Up to 120standing
Up to 80seated
Covent Garden, Tottenham Court Rd, Holborn, Leicester Squarenearest station
Promotional Eventbest for
About this space
Large floor-to-ceiling windows for external branding
82-inch TV and 65-inch window display TV
Blank canvas space with complete customisation
HD projector with infinity cove
RGB lighting system throughout
Central Covent Garden location
Street-level access with 6ft-wide doors
Professional AV system with built-in sound
Icetank's contemporary architecture and iconic design make it a prime location for pop-up events, attracting high-end brands. Situated in the heart of Covent Garden, this venue boasts large floor-to-ceiling windows, perfect for external branding. Its blank white space and adaptable design, coupled with Central London location, make Icetank the ultimate venue for unique, customisable pop-up experiences. Whether you're hosting a fashion pop up shop, a restuarant popup or an interactive installation for your guests to enjoy Icetank is the ultimate venue for unique pop-up experience!
Features
Wifi
82 inch TV ideal for branding
Complete customisation possibility
Fully air-conditioned space
HD Projectors and an infinity cove
Window display 65inch TV
Food & Drink
External Catering Allowed
External Alcohol Allowed
Kitchenette
Catering Equipment Provided
Professional Kitchen
Halal Catering
Kosher Catering
Recommended Caterering List Available
Space
171m² (1,841ft²)
Ceiling Height 3m (10ft)
Licenses
Licensed Until 11pm
Capacities
23 Boardroom
80 Buffet
30 Cabaret
60 Dining
60 Dinner Dance
120 Reception
120 Standing
60 Theatre
Guide prices
Indicative pricing based on standard rates. Request an instant quote for your exact brief.
Events
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Venue Hire Per Morning
Every day, 09:00 - 17:00Every day, 09:00 - 17:00
£2,339 / Venue FeeVenue Hire Per Evening
Every day, 09:00 - 17:00Every day, 09:00 - 17:00
£3,149 / Venue FeeVenue Hire Per Day
Every day, 09:00 - 17:00Every day, 09:00 - 17:00
£4,931 / Venue FeeVenue Hire Per Day
Every day, 09:00 - 17:00Every day, 09:00 - 17:00
£3,176 / Venue FeePop-up
View profile →
Venue Hire Per Morning
Every day, 09:00 - 17:00Every day, 09:00 - 17:00
£2,339 / Venue FeeVenue Hire Per Evening
Every day, 09:00 - 17:00Every day, 09:00 - 17:00
£3,149 / Venue FeeVenue Hire Per Day
Every day, 09:00 - 17:00Every day, 09:00 - 17:00
£4,931 / Venue FeeVenue Hire Per Day
Every day, 09:00 - 17:00Every day, 09:00 - 17:00
£3,176 / Venue FeeGreat for a...
Street-facing window displays Pop-up Shop
- • Large floor-to-ceiling windows provide maximum brand visibility
- • 65-inch external-facing TV delivers dynamic digital advertising
- • Street-level 6ft-wide access doors enable easy product loading
HD projection with infinity cove Product Launch
- • HD projector with infinity cove creates immersive product presentations
- • 82-inch 4K Smart TV displays detailed product demonstrations
- • RGB lighting system matches any brand colour scheme
Customisable blank canvas space Launch Party
- • Complete venue customisation transforms space to any theme
- • Professional sound system with DJ equipment supports live entertainment
- • Central Covent Garden location attracts high-profile guests
Location
Icetank Covent GardenLondonCovent Garden WC2H 8DWLondon
Covent Garden, Tottenham Court Rd, Holborn, Leicester Square
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Frequently asked questions
What are the capacity limits for different event layouts at Icetank?
Icetank can accommodate up to 120 guests for standing receptions, 50 guests for seated meals or theatre-style layouts, and 30 guests for cabaret-style setups. The venue operates exclusively on a private hire basis, giving you complete access to the entire 1,841 sq ft space across ground and lower ground floors.
What are the pricing structure and booking requirements?
Venue hire prices vary based on access times required, including setup and breakdown periods. All quotes are bespoke depending on event type and duration, with a minimum 5-hour hire requirement that cannot be scheduled mid-day. A 50% non-refundable deposit is required to secure your date, with the remaining balance due 5 weeks before the event.
What are the venue's operating hours and curfew restrictions?
Access can be arranged from as early as 6:00am to as late as midnight finish. However, there's a strict 11:00pm curfew for guest departures and loud music, with all staff and suppliers required to vacate by midnight. The venue provides on-the-door security to manage these curfews.
What branding and customization options are available for pop-up events?
The venue offers extensive branding opportunities including large floor-to-ceiling windows that can be vinyled for custom branding, a 65-inch external-facing TV for window displays, and complete freedom to add signage, decorations, or wall branding. Icetank works with trusted suppliers like KGK Genix for branding services and maintains the space as a blank white canvas for maximum customization flexibility.
What AV equipment and technical support is included in the hire?
All hires include HD projector, 82-inch 4K Smart TV, PA sound system with built-in speakers, microphone, DJ equipment (excluding decks), customizable RGB lighting throughout both floors, and high-speed Wi-Fi (320 Mbps download/260 Mbps upload). A venue technician is provided on-site throughout your event to ensure everything runs smoothly.
What furniture and facilities are included in the venue hire?
Included furniture comprises 6 bistro tables, 3 RGB light-up poseur tables, 18 bar stools, 10 trestle tables, 6 square poseur tables, 50 white fold-out chairs, 2 three-seater cube benches, and a lectern. The venue also features a demo kitchen, catering kitchen, cloakroom with coat rails and tickets, blackout electric blinds, fireplace, and street-level 6ft-wide access doors for easy loading.
Are there age restrictions for events at Icetank?
Yes, Icetank has a strict policy of no under-21s for private events. For events where most guests are under 21, everyone must leave by 8:00pm rather than the standard 11:00pm curfew.
What are the catering options and kitchen facilities?
Icetank does not have an alcohol license, so all drinks must be pre-paid in advance - no cash bar operations are permitted. The venue has preferred catering suppliers who know the space well, or you can bring your own caterers (subject to a non-preferred supplier fee). Two kitchens are available: a demo kitchen on the ground floor and a catering kitchen on the lower ground floor.
How does the booking process work and what's the cancellation policy?
Icetank operates on a first-come, first-served basis and does not hold dates without payment. Once you're ready to proceed, a 50% non-refundable deposit secures your date, with the remaining balance due 5 weeks prior to the event. All quotes are bespoke based on specified dates and duration, and any changes to access times, dates, or duration will result in an adjusted quote.
What makes Icetank suitable for product launches and pop-up events?
Located in Covent Garden along a vital pedestrian route between the West End and British Museum, Icetank offers high foot traffic visibility with large shopfront windows perfect for displays. The venue features an infinity cove ideal for product displays, street-level access for easy setup, and complete customization freedom. Its contemporary blank canvas design allows brands to transform the space to match any theme or keep it minimal and sophisticated.
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