Product Launches, Pop ups and Press Events

Icetank

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Modern event space with bright white floors for product launches and press events.
  • From £2339
  • 120 Reception
  • Covent Garden, Tottenham Court Rd, Holborn, Leicester Square
  • From £2339
  • 120 Reception
  • Covent Garden, Tottenham Court Rd, Holborn, Leicester Square
Prime Covent Garden location with large street-facing windows offering unmatched visibility for brand exposure along a vital pedestrian route.
Edward Poland
Edward Poland

Venue Expert @ Hire Space

  • RGB lighting system throughout
  • Central Covent Garden location
  • Street-level access with 6ft-wide doors
  • Professional AV system with built-in sound
  • Large floor-to-ceiling windows for external branding
  • 82-inch TV and 65-inch window display TV
  • Blank canvas space with complete customisation
  • HD projector with infinity cove

Icetank's contemporary architecture and iconic design make it a prime location for pop-up events, attracting high-end brands. Situated in the heart of Covent Garden, this venue boasts large floor-to-ceiling windows, perfect for external branding. Its blank white space and adaptable design, coupled with Central London location, make Icetank the ultimate venue for unique, customisable pop-up experiences. Whether you're hosting a fashion pop up shop, a restuarant popup or an interactive installation for your guests to enjoy Icetank is the ultimate venue for unique pop-up experience!




Frequently asked questions

Icetank can accommodate up to 120 guests for standing receptions, 50 guests for seated meals or theatre-style layouts, and 30 guests for cabaret-style setups. The venue operates exclusively on a private hire basis, giving you complete access to the entire 1,841 sq ft space across ground and lower ground floors.

Venue hire prices vary based on access times required, including setup and breakdown periods. All quotes are bespoke depending on event type and duration, with a minimum 5-hour hire requirement that cannot be scheduled mid-day. A 50% non-refundable deposit is required to secure your date, with the remaining balance due 5 weeks before the event.

Access can be arranged from as early as 6:00am to as late as midnight finish. However, there's a strict 11:00pm curfew for guest departures and loud music, with all staff and suppliers required to vacate by midnight. The venue provides on-the-door security to manage these curfews.

The venue offers extensive branding opportunities including large floor-to-ceiling windows that can be vinyled for custom branding, a 65-inch external-facing TV for window displays, and complete freedom to add signage, decorations, or wall branding. Icetank works with trusted suppliers like KGK Genix for branding services and maintains the space as a blank white canvas for maximum customization flexibility.

All hires include HD projector, 82-inch 4K Smart TV, PA sound system with built-in speakers, microphone, DJ equipment (excluding decks), customizable RGB lighting throughout both floors, and high-speed Wi-Fi (320 Mbps download/260 Mbps upload). A venue technician is provided on-site throughout your event to ensure everything runs smoothly.

Included furniture comprises 6 bistro tables, 3 RGB light-up poseur tables, 18 bar stools, 10 trestle tables, 6 square poseur tables, 50 white fold-out chairs, 2 three-seater cube benches, and a lectern. The venue also features a demo kitchen, catering kitchen, cloakroom with coat rails and tickets, blackout electric blinds, fireplace, and street-level 6ft-wide access doors for easy loading.

Yes, Icetank has a strict policy of no under-21s for private events. For events where most guests are under 21, everyone must leave by 8:00pm rather than the standard 11:00pm curfew.

Icetank does not have an alcohol license, so all drinks must be pre-paid in advance - no cash bar operations are permitted. The venue has preferred catering suppliers who know the space well, or you can bring your own caterers (subject to a non-preferred supplier fee). Two kitchens are available: a demo kitchen on the ground floor and a catering kitchen on the lower ground floor.

Icetank operates on a first-come, first-served basis and does not hold dates without payment. Once you're ready to proceed, a 50% non-refundable deposit secures your date, with the remaining balance due 5 weeks prior to the event. All quotes are bespoke based on specified dates and duration, and any changes to access times, dates, or duration will result in an adjusted quote.

Located in Covent Garden along a vital pedestrian route between the West End and British Museum, Icetank offers high foot traffic visibility with large shopfront windows perfect for displays. The venue features an infinity cove ideal for product displays, street-level access for easy setup, and complete customization freedom. Its contemporary blank canvas design allows brands to transform the space to match any theme or keep it minimal and sophisticated.




More about Icetank

Icetank is a unique blank canvas venue located in the heart of Covent Garden. The light and airy space boasts a prime location, along a vital pedestrian route linking the West End's theatreland with British Museum in Bloomsbury.

The contemporary, interior makes Icetank the ideal venue for product launches, pop-ups, conferences, cooking demos, exclusive receptions and photography or filming productions.

Put your stamp on the 1841 sq. ft. studio with any branding or theme, or keep it simple with our contemporary design.

Icetank is the ultimate customisable, flexible event space.