Product Launches, Pop ups and Press Events

Icetank

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Modern event space with sleek decor for product launches and press events.
  • From £2339
  • 120 Reception
  • Covent Garden, Tottenham Court Rd, Holborn, Leicester Square
  • From £2339
  • 120 Reception
  • Covent Garden, Tottenham Court Rd, Holborn, Leicester Square
Prime Covent Garden location with large street-facing windows perfect for external branding and maximum visibility.
Benjamin Edmonds
Benjamin Edmonds

Venue Expert @ Hire Space

  • Large floor-to-ceiling windows for external branding
  • Professional AV/PA system with built-in speakers
  • Venue technician included
  • Complete venue customisation capability
  • 82-inch TV for branding displays
  • HD projector with infinity cove
  • Customisable RGB lighting throughout
  • Street-level access with 6ft-wide doors

Icetank, with its contemporary architecture and iconic design, is a standout event venue in Central London. Ideal for a variety of events, it features state-of-the-art AV systems, complete customisation capabilities, and large windows ideal for external branding. This versatile space is specially designed to host up to 120 guests but remains perfect for smaller, exclusive events. Located in a stunning Edwardian mansion in Covent Garden, Icetank is a truly unique event space in the area perfect for product launches, press events, brand activations, and a variety of corporate events.




Frequently asked questions

Icetank can accommodate up to 120 guests for standing receptions, 50 guests for seated meals or theatre-style layouts, and 30 guests for cabaret-style setups. The venue operates on an exclusive hire basis, meaning you have access to the entire space including both ground and lower ground floors.

Venue hire prices vary based on access times required, including setup and breakdown periods. For example, a 16-day hire (9am-6pm daily) costs £56,320 excluding VAT. All quotes are bespoke depending on event type and duration, with a minimum 5-hour hire requirement that cannot be scheduled mid-day.

There is a strict 11pm curfew for guest departure, with loud music required to stop at 10:45pm for private events. All staff and suppliers must vacate by midnight. The venue can provide access from as early as 6am to as late as midnight finish, seven days a week.

The venue includes HD projector, 82-inch 4K Smart TV, 55-inch external-facing TV for branding, PA sound system with built-in speakers, microphone, DJ equipment (excluding decks), customizable RGB lighting throughout both floors, and high-speed Wi-Fi (320 Mbps download). A venue technician is provided during events to ensure smooth operation.

The venue offers complete customization with large floor-to-ceiling windows that can be vinyled for branding, and Icetank has a trusted supplier (KGK Genix) to assist with this. You can add signage, decorations, or wall branding throughout the space, or keep it minimal with the existing white contemporary interior.

Icetank operates on a first-come, first-served basis and does not hold dates. To secure a booking, a 50% non-refundable deposit is required, with the remaining balance due 5 weeks prior to the event date. All quotes are bespoke based on specific dates and requirements.

Included furniture comprises 6 bistro tables (adjustable height), 3 RGB light-up poseur tables, 18 bar stools, 10 trestle tables, 6 square poseur tables, 2 cube benches, 50 white fold-out chairs, and a lectern. Additional or bespoke furniture can be hired at extra cost through preferred suppliers.

Yes, there is a strict policy of no under-21s for private events. For events where most guests are under 21, everyone must leave by 8pm. The venue provides on-the-door security to manage these restrictions and general event security.

Icetank has two kitchens: a demo kitchen on the ground floor (ideal as bar setting or product display) and a catering kitchen on the lower ground floor. You can bring your own caterers (with a non-preferred supplier fee) or use their preferred suppliers. The venue does not have an alcohol license, so all drinks must be pre-paid in advance.

The venue features a large infinity cove ideal for product displays and presentations, street-level 6-foot-wide access doors for easy equipment loading, blackout electric blinds for privacy, a vast skylight for natural light, and a prominent location on a vital pedestrian route between Covent Garden and the British Museum for maximum visibility.




More about Icetank

Icetank is a unique blank canvas venue located in the heart of Covent Garden. The light and airy space boasts a prime location, along a vital pedestrian route linking the West End's theatreland with British Museum in Bloomsbury.

The contemporary, interior makes Icetank the ideal venue for product launches, pop-ups, conferences, cooking demos, exclusive receptions and photography or filming productions.

Put your stamp on the 1841 sq. ft. studio with any branding or theme, or keep it simple with our contemporary design.

Icetank is the ultimate customisable, flexible event space.