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Product Launches, Pop ups and Press Events at Icetank

Icetank · Covent Garden, London, WC2H 8DW · Show map
Get an instant quote to unlock offer Exclusive offer available at this venue
Up to 120standing
Up to 80seated
Covent Garden, Tottenham Court Rd, Holborn, Leicester Squarenearest station
Launch Partybest for

About this space

82-inch TV for branding displays
HD projector with infinity cove
Customisable RGB lighting throughout
Street-level access with 6ft-wide doors
Large floor-to-ceiling windows for external branding
Professional AV/PA system with built-in speakers
Venue technician included
Complete venue customisation capability
Icetank, with its contemporary architecture and iconic design, is a standout event venue in Central London. Ideal for a variety of events, it features state-of-the-art AV systems, complete customisation capabilities, and large windows ideal for external branding. This versatile space is specially designed to host up to 120 guests but remains perfect for smaller, exclusive events. Located in a stunning Edwardian mansion in Covent Garden, Icetank is a truly unique event space in the area perfect for product launches, press events, brand activations, and a variety of corporate events.

Features

Wifi
82 inch TV ideal for branding
Complete customisation possibility
Fully air-conditioned space
HD Projectors and an infinity cove
Window display 65inch TV

Food & Drink

External Catering Allowed
External Alcohol Allowed
Kitchenette
Catering Equipment Provided
Professional Kitchen
Halal Catering
Kosher Catering
Recommended Caterering List Available

Space

171m² (1,841ft²)
Ceiling Height 3m (10ft)

Licenses

Licensed Until 11pm

Capacities

23 Boardroom
80 Buffet
30 Cabaret
60 Dining
60 Dinner Dance
120 Reception
120 Standing
60 Theatre

Guide prices

Indicative pricing based on standard rates. Request an instant quote for your exact brief.

Venue Hire Per Morning
Every day, 09:00 - 17:00
£2,339 / Venue Fee
Venue Hire Per Evening
Every day, 09:00 - 17:00
£3,149 / Venue Fee
Venue Hire Per Day
Every day, 09:00 - 17:00
£4,931 / Venue Fee
Venue Hire Per Day
Every day, 09:00 - 17:00
£3,176 / Venue Fee
Venue Hire Per Morning
Every day, 09:00 - 17:00
£2,339 / Venue Fee
Venue Hire Per Evening
Every day, 09:00 - 17:00
£3,149 / Venue Fee
Venue Hire Per Day
Every day, 09:00 - 17:00
£4,931 / Venue Fee
Venue Hire Per Day
Every day, 09:00 - 17:00
£3,176 / Venue Fee

Great for a...

Product Launch
HD projection infinity cove Product Launch
  • • HD projector with infinity cove creates stunning product displays
  • • 82-inch TV ensures clear branding visibility for all guests
  • • Customisable RGB lighting matches any brand colour scheme
Press Event
Professional AV setup included Press Event
  • • Built-in PA system with microphone ensures clear presentations
  • • Venue technician provides professional technical support throughout
  • • Street-level access allows easy media equipment loading
Brand Activation
Complete customisation capability Brand Activation
  • • Floor-to-ceiling windows offer prime external branding opportunities
  • • Blank canvas space transforms to match any brand aesthetic
  • • Central Covent Garden location maximises foot traffic exposure

Location

Map showing Icetank
Icetank Covent GardenLondonCovent Garden WC2H 8DWLondon
Covent Garden, Tottenham Court Rd, Holborn, Leicester Square
Concierge

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Frequently asked questions

What are the capacity limits for different event layouts at Icetank?
Icetank can accommodate up to 120 guests for standing receptions, 50 guests for seated meals or theatre-style layouts, and 30 guests for cabaret-style setups. The venue operates on an exclusive hire basis, meaning you have access to the entire space including both ground and lower ground floors.
What are the venue hire costs and how is pricing structured?
Venue hire prices vary based on access times required, including setup and breakdown periods. For example, a 16-day hire (9am-6pm daily) costs £56,320 excluding VAT. All quotes are bespoke depending on event type and duration, with a minimum 5-hour hire requirement that cannot be scheduled mid-day.
What are the curfew restrictions and operating hours?
There is a strict 11pm curfew for guest departure, with loud music required to stop at 10:45pm for private events. All staff and suppliers must vacate by midnight. The venue can provide access from as early as 6am to as late as midnight finish, seven days a week.
What AV equipment and technical facilities are included in the hire?
The venue includes HD projector, 82-inch 4K Smart TV, 55-inch external-facing TV for branding, PA sound system with built-in speakers, microphone, DJ equipment (excluding decks), customizable RGB lighting throughout both floors, and high-speed Wi-Fi (320 Mbps download). A venue technician is provided during events to ensure smooth operation.
What branding and customization options are available?
The venue offers complete customization with large floor-to-ceiling windows that can be vinyled for branding, and Icetank has a trusted supplier (KGK Genix) to assist with this. You can add signage, decorations, or wall branding throughout the space, or keep it minimal with the existing white contemporary interior.
What is the booking process and payment structure?
Icetank operates on a first-come, first-served basis and does not hold dates. To secure a booking, a 50% non-refundable deposit is required, with the remaining balance due 5 weeks prior to the event date. All quotes are bespoke based on specific dates and requirements.
What furniture and setup options are included?
Included furniture comprises 6 bistro tables (adjustable height), 3 RGB light-up poseur tables, 18 bar stools, 10 trestle tables, 6 square poseur tables, 2 cube benches, 50 white fold-out chairs, and a lectern. Additional or bespoke furniture can be hired at extra cost through preferred suppliers.
Are there age restrictions for events at Icetank?
Yes, there is a strict policy of no under-21s for private events. For events where most guests are under 21, everyone must leave by 8pm. The venue provides on-the-door security to manage these restrictions and general event security.
What catering options and kitchen facilities are available?
Icetank has two kitchens: a demo kitchen on the ground floor (ideal as bar setting or product display) and a catering kitchen on the lower ground floor. You can bring your own caterers (with a non-preferred supplier fee) or use their preferred suppliers. The venue does not have an alcohol license, so all drinks must be pre-paid in advance.
What unique venue features make Icetank suitable for product launches and press events?
The venue features a large infinity cove ideal for product displays and presentations, street-level 6-foot-wide access doors for easy equipment loading, blackout electric blinds for privacy, a vast skylight for natural light, and a prominent location on a vital pedestrian route between Covent Garden and the British Museum for maximum visibility.
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