How To Guide

Event planning tips, budgeting advice, sustainability inspiration... whatever advice you're looking for, we can help. Here are our latest how to guides for events.

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Event Tech

AI-Powered Event Measurement: Revolutionising How We Track Success

Tired of frustrating manual event measurement? Discover how AI is revolutionising the industry, offering real-time insights, automated feedback and predictive analytics. Learn how to drive data-driven decisions and improve event sustainability.

Author profile image for Edward Poland
Author profile image for MeetEngland
Author profile image for Gemma Baker

4 min read

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Event Tech

6 Weeks to 6 Hours: How AI is Changing How Business Event Planners Book Venues

In collaboration with MeetEngland, explore how AI is impacting the events sector, from the very start, to now.

Author profile image for Edward Poland
Author profile image for MeetEngland

9 min read

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Event Tech

AI and Creative Event Design: New Opportunities for Event Planners

In collaboration with Meet England, take a look at some of the key opportunities to maximise the opportunities presented by AI and smart technology.

Author profile image for Edward Poland
Author profile image for MeetEngland

7 min read

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Sustainability

Sustainable Event Planning: Set & Measure Green Goals with isla

Learn how event professionals can set and measure sustainable objectives for greener events in 2025, using TRACE, AI tools and Net Zero strategies.

Author profile image for Gemma Baker

7 min read

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How To Guide

Leadership and Management Strategies for Event Leaders

Dive into our latest blog on what it takes to be a successful leader in events from some of the best in the industry.

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Author profile image for Kate Scully
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8 min read

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How To Guide

Do More With Less: A Guide To Scaling Your Events Programmes

It's no secret that events teams are stretched far beyond their means. To help release the pressure valve, we discuss how to do more with less so that you can scale your events programmes long-term.

Author profile image for Gemma Baker

8 min read

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How To Guide

Measuring The Impact Of Your Event: A Guide For Organisers

Whatever the goal of your event, it's essential that you're guided by objectives and use these to measure and reflect on the success of the event. Here, we share our top tips for measuring the metrics that truly matter for in-person events!

Author profile image for Gemma Baker

9 min read

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How To Guide

5 Easy DIY Decoration Ideas For Your Summer Party

Are you looking to make your summer event beautiful on a budget? These 5 ideas are simple but will guarantee to transform your event.

Author profile image for Gemma Baker

3 min read

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Digital Marketing

Experientialism to Transformationalism in Events: 2025 Trends & Predictions

Explore the future of events in 2025, from AI adoption to the surprising return of "dumb." Learn how technology and human connection are shaping transformational event experiences.

Author profile image for Alistair Turner
Author profile image for Gemma Baker

5 min read

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Corporate Events

The Best Group Travel Destinations for Corporate Events

Discover the best group travel destinations for corporate events with expert insights from GoGather's Co-Founder. From Tampa to French Polynesia, find locations that inspire, engage and deliver real business impact.

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5 min read

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Sustainability

ESG Initiatives: Optics versus Impact

This article highlights that not all ESG initiatives are equally impactful. Often, visible actions like banning single-use plastics boost reputation, while more effective efforts, like reducing visitor travel emissions, are overlooked. It's time to prioritise what truly matters.

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4 min read

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Unique Venues

7 of the best Away Days Venues in London

Break away from the office and find the perfect spot for your team to reconnect. Join us as we explore the top 7 away day venues in central London, blending work with unforgettable experiences.

Author profile image for Saheli Dhokia

5 min read

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Accessibility

The Future of Accessibility & Inclusion In Events

Discover the future of accessibility and inclusion in events with expert tips, innovative technologies, and practical strategies to make your events inclusive and accessible for everyone.

Author profile image for Gemma Baker

4 min read

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Accessibility

Invisible Disabilities: Meeting Hidden Accessibility Needs in Events

Here’s how you can design events that are more inclusive, accessible and empowering for attendees with invisible disabilities in 2025 and beyond.

Author profile image for Gemma Baker

5 min read

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Away Days

5 Top Tips For A Revitalising Team Kick Off

Looking to hold an energising team kick off? Look no further - here are our top tips!

Author profile image for Gemma Baker

6 min read

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How To Guide

8 Ways To Use Bottles At Your Event

Whether you're planning a summer party, Christmas party, or even your big day, bottles can add a lovely touch to any theme. Here's how!

Author profile image for Gemma Baker

4 min read

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Events

6 Corporate Event Trends and Predictions for 2025

Discover the key corporate event trends and predictions for the rest of 2025, including cutting-edge AI, personalised experiences and sustainable strategies transforming the events landscape.

Author profile image for Gemma Baker

7 min read

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Birthday Inspiration

How to Choose the Perfect Birthday Party Venue

Ready to find your party's perfect match? Here are some savvy tips on how to choose the perfect birthday party venue, plus a few top spots that are sure to impress!

Author profile image for Gemma Baker

6 min read

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Product Launches

Mirror Mirror: Reflecting Your Brand in Your Event Venue

When it comes to planning an event, it's essential that your venue aligns with your brand. Here are our insights on how to pick out the perfect brand-driven venue to make sure your guests remember your event - and your brand - for all the right reasons.

Author profile image for Gemma Baker

4 min read

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International Women's Day

From Awareness to Action: What Needs to Happen Next for Gender Equality

Explore actionable steps for gender equality beyond International Women's Day with insights from thought leaders on driving real change.

Author profile image for Gemma Baker
Author profile image for Diana Frederiksen
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Author profile image for Chloe Richardson

6 min read

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Diversity & Inclusion

What Does Pride Mean For The Events Industry In 2025?

We all want to help build an industry we can be proud of, which means working to make our events safer, more inclusive and more welcoming for all. In this article, we explore what Pride means for the events industry in 2025, and where the future of our industry leads for LGBTQ+ equality.

Author profile image for Gemma Baker

13 min read

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Diversity & Inclusion

Pride & Equality: Can the Events Industry Do More?

With increasing awareness and commitment to diversity, the question arises. Can the events industry do more to promote pride and equality?

Author profile image for Gemma Baker

4 min read

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Diversity & Inclusion

How To Celebrate Pride With Your Team

Planning a Pride-themed event is a great way to show your support for equal rights, and celebrate the LGBTQ+ community. From educational events to office fundraisers and making your events more accessible to all, here are our top tips on celebrating Pride throughout the year!

Author profile image for Gemma Baker

8 min read

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Outdoors

Weatherproofing Your Event in 7 Easy Steps

The success of an outdoor event often depends on elements out of an organiser's control. Prepare your events with these essential tips from The Events Structure.

Author profile image for Gemma Baker

4 min read

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