How To Guide
Event planning tips, budgeting advice, sustainability inspiration... whatever advice you're looking for, we can help. Here are our latest how to guides for events.

Event Tech
AI-Powered Event Measurement: Revolutionising How We Track Success
Tired of frustrating manual event measurement? Discover how AI is revolutionising the industry, offering real-time insights, automated feedback and predictive analytics. Learn how to drive data-driven decisions and improve event sustainability.

Event Tech
6 Weeks to 6 Hours: How AI is Changing How Business Event Planners Book Venues
In collaboration with MeetEngland, explore how AI is impacting the events sector, from the very start, to now.

Event Tech
AI and Creative Event Design: New Opportunities for Event Planners
In collaboration with Meet England, take a look at some of the key opportunities to maximise the opportunities presented by AI and smart technology.

Sustainability
Sustainable Event Planning: Set & Measure Green Goals with isla
Learn how event professionals can set and measure sustainable objectives for greener events in 2025, using TRACE, AI tools and Net Zero strategies.

How To Guide
Leadership and Management Strategies for Event Leaders
Dive into our latest blog on what it takes to be a successful leader in events from some of the best in the industry.

How To Guide
Do More With Less: A Guide To Scaling Your Events Programmes
It's no secret that events teams are stretched far beyond their means. To help release the pressure valve, we discuss how to do more with less so that you can scale your events programmes long-term.

How To Guide
Measuring The Impact Of Your Event: A Guide For Organisers
Whatever the goal of your event, it's essential that you're guided by objectives and use these to measure and reflect on the success of the event. Here, we share our top tips for measuring the metrics that truly matter for in-person events!

How To Guide
5 Easy DIY Decoration Ideas For Your Summer Party
Are you looking to make your summer event beautiful on a budget? These 5 ideas are simple but will guarantee to transform your event.

Digital Marketing
Experientialism to Transformationalism in Events: 2025 Trends & Predictions
Explore the future of events in 2025, from AI adoption to the surprising return of "dumb." Learn how technology and human connection are shaping transformational event experiences.

Corporate Events
The Best Group Travel Destinations for Corporate Events
Discover the best group travel destinations for corporate events with expert insights from GoGather's Co-Founder. From Tampa to French Polynesia, find locations that inspire, engage and deliver real business impact.

Sustainability
ESG Initiatives: Optics versus Impact
This article highlights that not all ESG initiatives are equally impactful. Often, visible actions like banning single-use plastics boost reputation, while more effective efforts, like reducing visitor travel emissions, are overlooked. It's time to prioritise what truly matters.

Unique Venues
7 of the best Away Days Venues in London
Break away from the office and find the perfect spot for your team to reconnect. Join us as we explore the top 7 away day venues in central London, blending work with unforgettable experiences.

Accessibility
The Future of Accessibility & Inclusion In Events
Discover the future of accessibility and inclusion in events with expert tips, innovative technologies, and practical strategies to make your events inclusive and accessible for everyone.

Accessibility
Invisible Disabilities: Meeting Hidden Accessibility Needs in Events
Here’s how you can design events that are more inclusive, accessible and empowering for attendees with invisible disabilities in 2025 and beyond.

Away Days
5 Top Tips For A Revitalising Team Kick Off
Looking to hold an energising team kick off? Look no further - here are our top tips!

How To Guide
8 Ways To Use Bottles At Your Event
Whether you're planning a summer party, Christmas party, or even your big day, bottles can add a lovely touch to any theme. Here's how!

Events
6 Corporate Event Trends and Predictions for 2025
Discover the key corporate event trends and predictions for the rest of 2025, including cutting-edge AI, personalised experiences and sustainable strategies transforming the events landscape.

Birthday Inspiration
How to Choose the Perfect Birthday Party Venue
Ready to find your party's perfect match? Here are some savvy tips on how to choose the perfect birthday party venue, plus a few top spots that are sure to impress!

Product Launches
Mirror Mirror: Reflecting Your Brand in Your Event Venue
When it comes to planning an event, it's essential that your venue aligns with your brand. Here are our insights on how to pick out the perfect brand-driven venue to make sure your guests remember your event - and your brand - for all the right reasons.

International Women's Day
From Awareness to Action: What Needs to Happen Next for Gender Equality
Explore actionable steps for gender equality beyond International Women's Day with insights from thought leaders on driving real change.

Diversity & Inclusion
What Does Pride Mean For The Events Industry In 2025?
We all want to help build an industry we can be proud of, which means working to make our events safer, more inclusive and more welcoming for all. In this article, we explore what Pride means for the events industry in 2025, and where the future of our industry leads for LGBTQ+ equality.

Diversity & Inclusion
Pride & Equality: Can the Events Industry Do More?
With increasing awareness and commitment to diversity, the question arises. Can the events industry do more to promote pride and equality?

Diversity & Inclusion
How To Celebrate Pride With Your Team
Planning a Pride-themed event is a great way to show your support for equal rights, and celebrate the LGBTQ+ community. From educational events to office fundraisers and making your events more accessible to all, here are our top tips on celebrating Pride throughout the year!

Outdoors
Weatherproofing Your Event in 7 Easy Steps
The success of an outdoor event often depends on elements out of an organiser's control. Prepare your events with these essential tips from The Events Structure.