Measurement and Analysis
Articles tagged "Measurement and Analysis"
Why UK Event Calendars Got So Tight (And How to Book Smarter)
Lead times for UK corporate events are up 39% since 2022, based on Hire Space booking data. The calendar is tighter, conversion rates fall sharply when you leave it late and the peak windows are getting more crowded. Here is what the numbers say and what to do about it.
Kim Meier 27 May 2026 
The 79% Problem: Closing the Gap Between Badge Scan and Pipeline
Eight in ten event leads never receive a follow-up. The fix is not better scanning, it is a workflow that links pre-event intent, on-site behaviour and post-event CRM handoff. Here is what the data says works.
Kim Meier 12 May 2026 
The Session ROI Gap: Why We Overestimate What Our Events Deliver
83% of event organisers think their sessions make attendees want to return. Only 42% of attendees agree. The 41-point gap is the clearest signal yet that session design, not measurement, is where event ROI is being won or lost in 2026.
Kim Meier 12 May 2026 
Do More With Less: A Guide To Scaling Your Events Programmes
Events teams are stretched beyond capacity — workloads are up but resources aren't. Here's how to scale your event programme sustainably with smarter prioritisation, automation that actually helps, and the tools to simplify your operations.
Kim Meier 31 March 2026 
Why Companies Are Getting Event ROI Wrong (And How to Fix It)
Discover why companies miscalculate event ROI, and how to fix it with data, automation and smart tools like Hire Space 360.
Gemma Baker 7 January 2026 
Driving Year-Round Engagement: How Content Strategy Enhances Event Experiences
Discover how a smart content strategy and emerging event trends can drive year-round engagement, extend event experiences and create lasting connections.
Gemma Baker 2 January 2026 
Digital Tools to Measure the Impact of Your Event
Modern event organisers have access to a whole arsenal of digital event tools they can use to measure metrics and build a better understanding of how their event performed - and how to improve the next time round. Here are five of the best.
Gemma Baker 24 October 2025 
How to Effectively Collect and Use Feedback to Improve Your Event
Discover strategies for collecting and using event feedback to enhance attendee experience, meet goals and drive future success.
Gemma Baker 24 October 2025 
AI-Powered Event Measurement: Revolutionising How We Track Success
Tired of frustrating manual event measurement? Discover how AI is revolutionising the industry, offering real-time insights, automated feedback and predictive analytics. Learn how to drive data-driven decisions and improve event sustainability.
Edward Poland 11 September 2025 
Measuring The Impact Of Your Event: A Guide For Organisers
Whatever the goal of your event, it's essential that you're guided by objectives and use these to measure and reflect on the success of the event. Here, we share our top tips for measuring the metrics that truly matter for in-person events!
Gemma Baker 11 September 2025 
CSRD and Events: What Event Profs Need to Know in 2025
Discover what the EU’s CSRD means for event professionals in 2025, with updates, challenges and steps to stay compliant and sustainable.
Gemma Baker 29 August 2025 
AI and Sustainability: How New Technology Can Make Events a Greener Industry
Discover how AI is transforming sustainability in events in our latest blog with MeetEngland. Explore powerful tools like the GDS Index and isla’s Trace, leading the way to greener, more impactful events.
Gemma Baker 27 August 2025 
Say Goodbye to Booking Hassles: Introducing Instant Booking Technology!
We're excited to announce that we’ve launched instant-booking technology, which means significant time savings for event planners. Here's the lowdown!
Jessamy Cowie 1 August 2023 
'The Events Outlook': key takeaways on optimising business event programmes
With tighter budgets, smaller teams, and rising event costs, event planners are facing no shortage of challenges in the current environment. Here, 4 experts discuss optimising event programmes against the current events outlook.
Jessamy Cowie 21 July 2023