Gemma Baker

Digital Marketing

Modern event organisers have access to a whole arsenal of digital event tools they can use to measure metrics and build a better understanding of how their event performed - and how to improve the next time round. Here are five of the best.

8 min read

Measurement and Analysis

Discover strategies for collecting and using event feedback to enhance attendee experience, meet goals and drive future success.

7 min read

Birthday Inspiration

Whether you're trying to get to know your colleagues, entertain clients or just have a laugh with some pals, these venues are perfect for a spot of competition and a fun-filled night out!

6 min read

Event Tech

Discover how event professionals are using AI and smart tools to boost productivity, creativity and connection. From real-world use cases to expert insights at the BNC Event Show, explore how technology is shaping smarter, more human events.

4 min read

International Women's Day

Explore actionable steps for gender equality beyond International Women's Day with insights from thought leaders on driving real change.

6 min read

Accessibility

In events, inclusivity isn't just a buzzword - it's a necessity. We've worked with some of the leaders in the events industry on guidance for making events accessible: here's a comprehensive guide to help make sure every event you plan is inclusive!

10 min read

Accessibility

Discover the future of accessibility and inclusion in events with expert tips, innovative technologies, and practical strategies to make your events inclusive and accessible for everyone.

4 min read

Accessibility

Here’s how you can design events that are more inclusive, accessible and empowering for attendees with invisible disabilities in 2025 and beyond.

5 min read

Accessibility

We sat down with Isaac Harvey, disability advocate and President of Wheels and Wheelchairs, on how we can all make the events industry a more inclusive place.

9 min read

Meetings

Meetings are essential, but some can be seen as unproductive. Here are our top tips for making your meeting memorable for the right reasons!

3 min read

Summer Parties

Discover 9 creative ideas to elevate your summer party, from gourmet BBQs to magical drink stations. Find top venues and suppliers to make your event unforgettable!

5 min read

How To Guide

Discover 7 proven strategies for event professionals to stay productive in 2026, from AI tools to work-life balance and mental wellbeing.

3 min read

How To Guide

Event planning is rewarding but demanding. Explore tips, tools and mental health resources to manage stress and support wellbeing.

3 min read

Workshops

Organising an impactful workshop? Here are 5 spots in London that are bound to bring out the best in you and your out-of-the-office audience.

4 min read

How To Guide

Discover actionable strategies for workplace wellbeing in 2026, from inclusive cultures to mental health support and wellness-focused events.

3 min read

Away Days

Who said away days have to be boring? Here are our favourite ways to banish that boardroom boredom!

4 min read

Event Tech

Discover how smart technology is transforming events in 2026, from smarter planning and personalised experiences to accessibility, engagement and sustainability.

5 min read

Event Tech

Tired of frustrating manual event measurement? Discover how AI is revolutionising the industry, offering real-time insights, automated feedback and predictive analytics. Learn how to drive data-driven decisions and improve event sustainability.

4 min read

Event Tech

Technology is constantly evolving and pushing the boundaries of what can be done at events. Here, we break down some of the latest emerging technologies we think should be on your radar, and predict what the future holds for the events landscape.

4 min read

How To Guide

Whatever the goal of your event, it's essential that you're guided by objectives and use these to measure and reflect on the success of the event. Here, we share our top tips for measuring the metrics that truly matter for in-person events!

9 min read

Sustainability

Learn how event professionals can set and measure sustainable objectives for greener events in 2025, using TRACE, AI tools and Net Zero strategies.

7 min read

Sustainability

To keep up with the sustainability curve, it’s essential that event organisers adopt the technology and resources to help them in the transition. We’ve put together a list of some of the best tools available to eventprofs to help them integrate sustainability in events.

7 min read

Sustainability

Discover what the EU’s CSRD means for event professionals in 2025, with updates, challenges and steps to stay compliant and sustainable.

4 min read

Event Tech

Discover how AI is transforming sustainability in events in our latest blog with MeetEngland. Explore powerful tools like the GDS Index and isla’s Trace, leading the way to greener, more impactful events.

9 min read