Preston offers a unique blend of historical charm and modern amenities, making it an ideal location for hosting events, particularly those with an architectural focus. The city is home to the University of Central Lancashire (UCLan), which boasts a significant student population and contributes to the local economy, including the events sector.

For event planners, Preston's architectural heritage provides an inspiring backdrop. The Harris Museum and Art Gallery, a Grade I listed building, stands as a testament to the city's commitment to preserving its cultural institutions. The museum's majestic façade and interior spaces can serve as an exceptional setting for conferences, exhibitions, and seminars.

The city's Guild Hall, once a premier entertainment venue, is undergoing a transformation that promises to enhance its facilities for hosting a variety of events. This redevelopment reflects Preston's dedication to improving its event offerings.

Preston's location is also a key advantage. Situated in Lancashire, it is well-connected by road and rail, with the M6 motorway and Preston Railway Station providing easy access for attendees traveling from across the country.

In addition, Avenham and Miller Parks offer picturesque outdoor venues near the city center. These parks are not only a green retreat but can also accommodate large-scale events, such as festivals and community gatherings, with the River Ribble providing a serene backdrop.

For those interested in modern design, the city's recent investments in public spaces, like the reimagined Market Hall, showcase contemporary architectural trends. The Market Hall's new look combines functionality with aesthetic appeal, creating an inviting atmosphere for both public and private events.

Overall, Preston's commitment to maintaining its historical sites alongside investing in new developments creates a well-rounded destination for event organizers looking to captivate their attendees with a mix of old and new.