Alistair Turner

Al Turner is the Managing Director of EI8HT PR & Marketing (a specialist creative agency servicing the events industry), and author of the ibtm World Trends Report.

Digital Marketing

Experientialism to Transformationalism in Events: 2025 Trends & Predictions

Explore the future of events in 2025, from AI adoption to the surprising return of "dumb." Learn how technology and human connection are shaping transformational event experiences.

5 min read