We know how important it is to nail your marketing. Find tips, guidance and inspiration on digital marketing in this section.
Where do events fit into your marketing strategy in 2023?
Events can be an invaluable part of an organisation's marketing mix when done right. To discuss this further, we sat down with Al Turner, CEO & MD of EightPR, to gain his expert insights.
EventLAB 2021: A Holistic Approach To Marketing - Why It's Important & How It Can Work For You
This workshop at EventLAB 2021 was led by master marketer Kuba Wieczorek, who talked us through brand building and events as a marketing strategy.
EventLAB 2021: What Is The Future Of Brand Building And Marketing?
The first session at EventLAB 2021 was led by Kuba Wieczorek and explored the future of brand building.
Top Tips for a Picture-Perfect Venue Profile
There are thousands of people searching for an event venue every day. And you run a venue that you know would be perfect for them. But how do you make them realise that? The answer is in your profile picture!
How to PR Like a Pro Series: How to stand out from your competition with PR
Attention Venues, announcing the first of the 'How to PR like a Pro' Series by our friends at davies tanner for our venue community.
One Simple Strategy to Boost Venue Enquiries - Storytelling
Learn how to create more personal connections with audiences with the aim of driving business growth and fostering customer loyalty through brand story telling.
Event Marketing in 2019: What You Need to Know
Our guest blogger, Jose Bort is the CEO and Co-Founder of EventsCase - the first truly all-in-one event management software. A thought leader within the events space, Jose has delivered talks at Google Campus, City University and Cass Business School, and is a regular contributor across tech and events publications. -------------------------------------------------------------------------------- 2018 was a landmark year for investment in online channels and data prot
4 min read
Live Streaming: Wider Reach and Better Engagement For Your Events
London Filmed offers brilliant live streaming solutions for events. But what exactly are the benefits of live streaming? Find out in our latest blog.
3 min read
Amplify Your Ideas at The Saïd Business School
From the smoky myth of the Oxford to the city’s position as one of the world's foremost hives of academia, Oxford has an undeniable reputation as a breeding ground for ideas. The Saïd Business School is the perfect place to create, discuss and pitch your own ideas in this historic city.
2 min read
How Well Do You Know London's Venues?
So you want to be a venue expert? Impress your colleagues with an encyclopaedic knowledge of London's best venues? Care to put your knowledge to the test? The challenge is simple, identify which are the bonafide, genuine Hire Space venues and which venues are pure hokum. Our Venue Experts got 15/15, can you? For more on London's best venues check out the Hire Space Blog
1 min read
What will the Events Industry look like in 2018?... And what do experts hope it will look like?
We asked leading events experts for their predictions and hopes for where the events industry is going as we head into 2018. Wellbeing, the impact of new technology and the GDPR legislation were all major talking points at EventLAB 2017 and it's clear they'll be a bigger part of the conversation in the new year. With so much in motion in the events industry, let's see what the experts had to say. How will the events industry of 2018 be different to that of 2017? From t
11 min read
What Sort of Venue Are You?
It's the question that keeps you awake at night. Am I a historic venue? Or more of a party venue? Finally, we have the answers you've been seeking. Thanks to extensive psychoanalytical research, combined with our wealth of venue expertise and experience we're able to finally answer the question that has haunted the events industry for too long. What Sort of Venue Are You? Though the answer may be shocking, with this essential knowledge you can pursue your venue goals with new vigour. Whether y
1 min read
9 Common Digital Marketing Terms, Explained
Today's world of digital sales and marketing brings up a wealth of new words and phrases that, on first glance, can be dauntingly unfamiliar and may make you want to jump into a time machine back to the good ole-fashioned days of cold calling and smooth talking. But there's no getting away from the fact that modern techniques are here for good. So the marketing team at Hire Space has put together a go-to guide for the terms you may come across in 2017 and beyond. PPC:
3 min read
So you've been featured on the Hire Space blog?
You've been featured on the Hire Space blog – woohoo! Hire Space promotes all of its blog content to its community of 100,000+ venue bookers, so you can be sure that lots and lots of people will read the feature. You're always welcome to ask us how we've promoted it – it's what we do best! There are a couple of things you can do to really maximise the impact of the content. Check them out: 1. Link to the feature from your website Third-party endorsements are a fan
Venue Marketing Series: SEO
Now that we’ve had a quick look at the beginnings of online marketing , it’s time to start looking at what you, as venue marketeers, can do to start bringing in brand new customers online. Your own website is the place to start, and you should play a big part in deciding how it looks. Whether you are building it yourself, or are outsourcing it to a web developer, it should be a reflection of your business - and you know that best! It should
5 min read
Venue Marketing Series: LinkedIn
If Facebook is a scatter-gun, where your marketing can get to everyone, then LinkedIn is a sniper. It can pinpoint people precisely, on the basis of location, gender, but most importantly, their job. So, if you're after conferences, you can target conference planners. After meetings? You can target meeting planners. After weddings? You can target wedding planners. Here's how. LinkedIn is a business-focused platform, and so it attracts people who are in a high-income bracket, as well as those
3 min read
Venue Marketing Series: Pinterest
As a venue, you should have some beautiful, professional photos. And not just of the whole of your space - even the little things, the trinkets, the details, the touches that make your venue what it is. But are you making the most of them? Pinterest is the photographer's paradise. It's a place of strong hues, inventive ideas and beautiful images. It's a place that, for venues, is the ideal landscape to get people excited about what you can offer to everyone planning their event. Here's a step-
4 min read
Venue Marketing Series: YouTube
As a way of getting a message across, of telling a story, or of making a memorable impression, videos are number one. There is no competition. The world is on autoplay, and any marketing strategy needs to have a plan to use them. Here's a five-step plan to get you started. Before we get into how to create a great YouTube video, you've got to create your YouTube Channel. Much like creating a social media 'page', the process is easy to follow. You can get started by clicking here.
3 min read
Venue Marketing Series: A Brief History Of Online Marketing
The world wide web is a multi-faceted thing, but when it comes to marketing, all roads lead to (and from) one place... Google. To understand how best to market your venue to new users online, it's helpful to have a sense of how Google works and thinks - and a brief understanding of the journey it has gone on since its inception in 1996. Here’s a very brief history. 1. PageRank When Larry Page and Sergei Brin started building the platform, they had a simple question to
4 min read
Venue Marketing Series: Introduction
Calling go-getting venue managers! In this series, we'll discuss the basics of online marketing for venues. We’ll talk about social media, SEO, search marketing and a lot more great (and often free) ways to generate new customers for your venue. You can see the full breakdown of the Venue Marketing Series below: 1. Introduction 2. A brief history of online marketing 3. On
3 min read
Venue Marketing Series: Facebook
Facebook elicits all sorts of responses. Some hate it - they've deactivated their accounts, vowing never to go back, insisting it's unnecessary, even evil. Some love it - they swear by it, live by it, barely dare to be away and never, ever log out. But for you, all that matters is this: What this graph shows is that Facebook drives traffic. More traffic than Twitter, Pinterest, LinkedIn and all the others combined. As 'virologist' Emerson Spartz, the genius behind Spartz media, has said, 'Face
Venue Marketing Series: Introduction To Content Marketing
Content marketing is when a company produces something useful, interesting or entertaining for potential customers. This might include Youtube videos, social media output, infographics, blog posts, or even a mini-series. Here we explain why it's so important, and how it could help you. In 1997, Seth Godin put into words what many marketers were beginning to realise: there's just too much stuff out there. When he was writing - and this was before the internet - the average person would see about
Venue Marketing Series: Mobile
Calling go-getting venue marketers! In this series we discuss the basics of online marketing for venues. We’ll talk about social media, SEO, search marketing and a lot more - all great (and often free) ways to generate new customers for your venue. Enjoy! Like 2014, 2015 will be a year in which mobile grows and grows. Ensuring a mobile presence is crucial for online marketers, and it should, if we're honest, take up more than one chapter of this series. Suffice to say we will be mentioning it f
Venue Marketing Series: Linkbuilding
Calling go-getting venue marketers! In this series we discuss the basics of online marketing for venues. We’ll talk about social media, SEO, search marketing and a lot more - all great (and often free) ways to generate new customers for your venue. Enjoy! As we touched on in the first blog in this series , linkbuilding - the process of encouraging other websites to link to your own - has long been a fundamental part of online marketing. In r