Digital Marketing

Venue Marketing

As a way of getting a message across, of telling a story, or of making a memorable impression, videos are number one. There is no competition. The world is on autoplay, and any marketing strategy needs to have a plan to use them. Here's a five-step plan to get you started. Before we get into how to create a great YouTube video, you've got to create your YouTube Channel. Much like creating a social media 'page', the process is easy to follow. You can get started by clicking here.

3 min read

Digital Marketing

The world wide web is a multi-faceted thing, but when it comes to marketing, all roads lead to (and from) one place... Google. To understand how best to market your venue to new users online, it's helpful to have a sense of how Google works and thinks - and a brief understanding of the journey it has gone on since its inception in 1996. Here’s a very brief history. 1. PageRank When Larry Page and Sergei Brin started building the platform, they had a simple question to

4 min read

Digital Marketing

Calling go-getting venue managers! In this series, we'll discuss the basics of online marketing for venues. We’ll talk about social media, SEO, search marketing and a lot more great (and often free) ways to generate new customers for your venue. You can see the full breakdown of the Venue Marketing Series below: 1. Introduction 2. A brief history of online marketing 3. On

3 min read

Digital Marketing

Facebook elicits all sorts of responses. Some hate it - they've deactivated their accounts, vowing never to go back, insisting it's unnecessary, even evil. Some love it - they swear by it, live by it, barely dare to be away and never, ever log out. But for you, all that matters is this: What this graph shows is that Facebook drives traffic. More traffic than Twitter, Pinterest, LinkedIn and all the others combined. As 'virologist' Emerson Spartz, the genius behind Spartz media, has said, 'Face

4 min read

Digital Marketing

Content marketing is when a company produces something useful, interesting or entertaining for potential customers. This might include Youtube videos, social media output, infographics, blog posts, or even a mini-series. Here we explain why it's so important, and how it could help you. In 1997, Seth Godin put into words what many marketers were beginning to realise: there's just too much stuff out there. When he was writing - and this was before the internet - the average person would see about

4 min read

Digital Marketing

Calling go-getting venue marketers! In this series we discuss the basics of online marketing for venues. We’ll talk about social media, SEO, search marketing and a lot more - all great (and often free) ways to generate new customers for your venue. Enjoy! Like 2014, 2015 will be a year in which mobile grows and grows. Ensuring a mobile presence is crucial for online marketers, and it should, if we're honest, take up more than one chapter of this series. Suffice to say we will be mentioning it f

4 min read