Ready to put your latest innovation in the spotlight? We’ve handpicked seven standout London venues — from sleek galleries and heritage halls to tech-first auditoriums — that deliver the AV, access and atmosphere your launch deserves.
Whether you’re planning an intimate reveal or a full-scale spectacle, these spaces will help you build buzz, impress the press and convert curiosity into customers.
1. Qube Elephant Lounge & Bar
A sleek, sociable base in Elephant & Castle, Qube Elephant Lounge & Bar sets the scene for product launches that feel effortless yet elevated. The bar lounge balances plush seating, ambient lighting and a full-service bar with flexible zones for reveals, demos and networking, and can host up to 180 standing when you want buzz.
Dial up the moment with DJ options, premium cocktails and bespoke catering, or spin out content in The Frame studio next door, ideal for press previews, workshops and filming. With excellent Tube links and a creative, contemporary finish, it’s a smart canvas for brand storytelling and post-reveal celebrations.
Location: Elephant & Castle
Capacity: 180 people
2. Town Hall Spaces
Set in King’s Cross, Town Hall Spaces gives product launches the polish they deserve: Tom Dixon-designed interiors, soaring ceilings and a built-in stage create a dramatic backdrop, while next-generation AV and an in-house team of engineers keep reveals, streams and press moments seamless. Multiple entrances, a mezzanine and even direct vehicle access make guest flow and hero product showcases effortless.
Whether you’re hosting 240 or 1,100 guests, the spaces scale elegantly, with bespoke menus by Rhubarb and unrivalled transport links to get media and VIPs through the door.
Location: Kings Cross
Capacity: 1100 Reception
3. St Mary's Marylebone
Set in chic Marylebone, St Mary’s pairs Grade I listed grandeur with a crisp, contemporary finish, giving your product the kind of stage journalists and VIPs remember. The vast Great Hall and multifunctional Undercroft offer over 780sqm of flexible space, so you can choreograph reveals, build immersive demo zones and still keep circulation effortless for cameras and crowds.
An integrated sound, visual and lighting system means showtime is smooth, whether you’re premiering to 100 or 600 guests, streaming a keynote or hosting back-to-back press slots. With multiple layouts and excellent Tube links nearby, this is a central London launchpad that blends heritage drama with modern production power.
Location: Marylebone
Capacity: 600 Reception
4. CodeNode
Plug straight into London’s tech scene at CodeNode, where launches are engineered to land. The Ctrl auditorium seats up to 330 with a built-in stage and twin 3m x 5m screens to make reveals pop, while full in-house AV keeps showtime seamless. Spin out demos and press touchpoints in the 5,000 sq ft ESCape breakout with SPACEBAR, or workshop in Alt/Tab. With exclusive-use branding across 23,000 sq ft and Liverpool Street (Elizabeth line) next door, it’s a high-energy, hyper-connected home for product momentum.
Location: City of London
Capacity: 400 Reception
5. Lumiere London - The Embassy
Moments from Hyde Park Corner and Victoria in Belgravia, Lumiere London – The Embassy gives launches a polished, design-led setting, with high ceilings and abundant daylight that make products (and photography) pop. Across two floors, the main room, fireplace room and the Palladio meeting room in the former vault let you stage the hero reveal, host press interviews and run VIP briefings without disrupting guest flow.
Arched breakouts and an outdoor patio become natural demo zones and post-announcement networking, while elegant, original features provide a premium backdrop for branding. With formats from theatre for 80 to standing for 100, plus stylish décor and easy transport links, it’s a central, flexible canvas for intimate unveilings that still land with impact.
Location: Belgravia, Victoria, Hyde Park Corner
Capacity: 100 people
6. 41 Portland Place
Blending Georgian grandeur with modern production, 41 Portland Place sets a premium, press‑ready stage for product debuts in Marylebone. Make the big reveal in the fully soundproofed Wolfson Conference Suite, then move seamlessly into elegant reception rooms and the terrace for demos, interviews and photography.
The Exhibition Area and first‑floor suite give you flexible footprints for branding, showcases and networking, while in‑house AV and catering keep cues sharp. With Regent’s Park, Great Portland Street and Oxford Circus nearby, access for media and VIPs is effortless from preview to celebration.
Location: Marylebone
Capacity: 150 Reception
7. Mall Galleries
Steps from Charing Cross and Piccadilly Circus, Mall galleries gives your launch a central address and a striking, gallery‑grade backdrop. Choose the raw, industrial‑chic East Gallery for intimate reveals, or scale up in the sleek West Gallery for up to 360 guests, with high‑spec finishes that show your product at its best. Exclusive hire lets you brand 450sqm of flexible space, set up demo zones and press areas, and flow guests between rooms. Plus, natural light over The Mall and a hard 11pm finish keep content and celebrations on schedule.
Location: Central London
Capacity: 360 Reception
From tech-first auditoriums and gallery-grade backdrops to heritage halls with serious AV, these London venues are primed to turn unveilings into headlines.
Tell us your brief and our venue experts will line up availability, production and catering, so you can focus on the story — and make your launch impossible to miss.
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Andrea Willoughby
Andrea is Senior Venue Partnerships Manager with over a decade’s experience in sales, account management and event planning, bringing big-agency, FTSE 100 and venue expertise to the partnership-focused content she contributes.
