Ready to put your new product in the spotlight? We’ve handpicked eight standout London locations that set the stage for impact, from skyline rooftops and heritage halls to immersive, tech-rich playgrounds, with flexible layouts, broadcast-ready AV and brilliant transport links. Explore the list and, if you need tailored advice, speak to our venue experts to match your brief, audience and budget.
1. Rudolf Steiner House & Marylebone Theatre
Blending heritage charm with contemporary production values, Rudolf Steiner House & Marylebone Theatre sets the scene for an unforgettable launch. The refurbished, state-of-the-art 270-seat theatre delivers high-impact reveals, while five additional rooms support press briefings, product demos and VIP green rooms. With an ambient café/bar for networking, a foyer/gallery for displays, and Baker Street station five minutes away, it’s as practical as it is striking.
Location: Baker Street
Capacity: 50 Reception
2. Eventspace at Salisbury House
Make a statement in a Grade II listed setting at Eventspace at Salisbury House. Combine Marquise & Trillion for a sleek reveal to up to 160 guests, then funnel media and partners into adjacent rooms for demos, press briefings and VIP moments. The dedicated conference team and bespoke catering keep everything seamless.
With top-end AV and video conferencing for slick hybrid broadcasts, plus fast links via Moorgate and Liverpool Street, this City spot delivers polish, practicality and pace for a launch that lands.
Location: Moorgate
Capacity: 160 people
3. Lumiere London - The Embassy
Make a polished first impression at The Embassy, a photogenic Belgravia townhouse with high ceilings and abundant daylight. The main room is perfect for reveals, while the fireplace room and arches set stylish scenes for demos, content capture and VIP moments.
With a theatre layout for up to 80 and standing receptions to 100, there’s ample room to launch, network and film. Breakouts in the Palladio meeting room and outdoor patio keep press briefings and partner meetings flowing, and Hyde Park Corner and Victoria stations are just minutes away.
Location: Belgravia
Capacity: 100 people
4. Lumiere London - Shoreditch Loft
Bathed in daylight and brimming with character, Shoreditch Loft makes a striking stage for a product reveal. The penthouse space pairs state-of-the-art AV with flexible layouts, switching from theatre-style presentations to immersive showrooms with ease. Two meeting rooms keep press and partner briefings slick, while the roof terrace doubles as a VIP or content-capture spot. With capacity for up to 80 and fast links via Old Street and Liverpool Street, it’s impact, polish and practicality in one.
Location: Shoreditch
Capacity: 80 Reception
5. Trafalgar St James
Pitched high above Trafalgar Square, The Trafalgar St. James gives launches a headline moment. The Rooftop’s skyline backdrop elevates reveals and media shots, while flexible zones like The Gallery and The Deck suit everything from slick presentations to relaxed networking.
Opt for exclusive hire or keep it intimate with semi-private areas, and keep guests fuelled with crafted cocktails and small plates. Or switch indoors to Rockwell Bistro & WINE BAR for a polished showcase and press Q&As. With Charing Cross steps away, it’s as central as it gets.
Location: Trafalgar Square
Capacity: 200 Reception
6. F1 Arcade
Looking for a high-octane launch? F1 Arcade delivers theatre and buzz in equal measure. Reveal your product against sleek motorsport styling and skyline views of St Paul’s, then switch to high-energy networking at the 40ft bar. With 69 state-of-the-art simulators, you can turn demos into friendly competition and capture standout content as teams race.
Location: Bank
Capacity: 600 people
7. The Landmark London
Set your launch against five-star grandeur at The Landmark London in Marylebone. The Grand Ballroom gives headline moments real theatre, while elegant rooms like the Empire Room and Drawing Room host media briefings, demo suites and VIP interviews, many drenched in natural daylight.
Dedicated event managers, kitchens serving every space, and street-level loading keep operations seamless. EarthCheck Silver sustainability creds add extra appeal. With 300 bedrooms onsite and rapid links via Marylebone, King’s Cross and Heathrow, it’s as practical as it is show-stopping.
Location: Marylebone
Capacity: 650 Reception
8. Paradox Museum London
Shake up expectations at Paradox Museum London, a mind-bending backdrop for bold launches in the heart of Knightsbridge. With 50+ interactive illusions and a balcony overlooking Harrods, it’s made for reveal moments, media shots and scroll-stopping content. The blank-canvas layout flexes from theatre-style presentations to immersive demo zones, with space for up to 250 standing. Plus, Knightsbridge Tube is a short stroll away, keeping press, partners and VIPs moving smoothly.
Location: Knightsbridge
Capacity: 250 Reception
From skyline rooftops and heritage halls to immersive, content-first spaces, London has the perfect stage for every kind of product reveal. If you’d like help shortlisting, comparing quotes and fine-tuning the logistics, get in touch with our venue experts and we’ll match the ideal space to your brief, audience and budget.
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