Venue Marketing Series

Digital Marketing

If Facebook is a scatter-gun, where your marketing can get to everyone, then LinkedIn is a sniper. It can pinpoint people precisely, on the basis of location, gender, but most importantly, their job. So, if you're after conferences, you can target conference planners. After meetings? You can target meeting planners. After weddings? You can target wedding planners. Here's how. LinkedIn is a business-focused platform, and so it attracts people who are in a high-income bracket, as well as those

3 min read

Digital Marketing

As a venue, you should have some beautiful, professional photos. And not just of the whole of your space - even the little things, the trinkets, the details, the touches that make your venue what it is. But are you making the most of them? Pinterest is the photographer's paradise. It's a place of strong hues, inventive ideas and beautiful images. It's a place that, for venues, is the ideal landscape to get people excited about what you can offer to everyone planning their event. Here's a step-

4 min read

Digital Marketing

The world wide web is a multi-faceted thing, but when it comes to marketing, all roads lead to (and from) one place... Google. To understand how best to market your venue to new users online, it's helpful to have a sense of how Google works and thinks - and a brief understanding of the journey it has gone on since its inception in 1996. Here’s a very brief history. 1. PageRank When Larry Page and Sergei Brin started building the platform, they had a simple question to

4 min read

Digital Marketing

Calling go-getting venue managers! In this series, we'll discuss the basics of online marketing for venues. We’ll talk about social media, SEO, search marketing and a lot more great (and often free) ways to generate new customers for your venue. You can see the full breakdown of the Venue Marketing Series below: 1. Introduction 2. A brief history of online marketing 3. On

3 min read

Digital Marketing

Content marketing is when a company produces something useful, interesting or entertaining for potential customers. This might include Youtube videos, social media output, infographics, blog posts, or even a mini-series. Here we explain why it's so important, and how it could help you. In 1997, Seth Godin put into words what many marketers were beginning to realise: there's just too much stuff out there. When he was writing - and this was before the internet - the average person would see about

4 min read

Venue Marketing Series

Calling go-getting venue marketers! In this series we discuss the basics of online marketing for venues. We’ll talk about social media, SEO, search marketing and a lot more - all great (and often free) ways to generate new customers for your venue. Enjoy! Now you have learnt the basics of setting up a website and optimising it for keywords, and have seen how building links from other high value websites will help you to build your online reputation, it’s time to start enjoying the rich data you

6 min read

Digital Marketing

Calling go-getting venue marketers! In this series we discuss the basics of online marketing for venues. We’ll talk about social media, SEO, search marketing and a lot more - all great (and often free) ways to generate new customers for your venue. Enjoy! As we touched on in the first blog in this series , linkbuilding - the process of encouraging other websites to link to your own - has long been a fundamental part of online marketing. In r

5 min read