Hard Rock Cafe Piccadilly Circus

The Lower Ground Floor requires a minimum spend of £20,000 excluding VAT plus discretionary service charge for exclusive hire. This amount must be fully consumed on food and beverage - it's not an additional hire fee but rather a guaranteed spend that goes towards your catering and drinks. All taxes and service charges are additional to this minimum spend amount.

The Lower Ground Floor accommodates up to 320 seated guests or 450 standing guests for exclusive hire events. For smaller events not requiring exclusive hire, capacity may vary depending on the specific area used within the venue.

Events typically run from 9:00 AM to 6:00 PM for daytime events, or evening events from 5:30 PM onwards with up to 5-hour durations. Setup access is generally provided prior to event start times, with specific arrangements confirmed based on your event requirements.

Catering includes classic canapés at approximately £35 per person, Legendary Canapés at £50 per person, or the Rock Royalty seated menu at £65.94 per person including VAT and service charge. Bowl food options with 2 mains and 1 dessert are available, with halal and vegetarian options included. All catering must be provided by Hard Rock Cafe.

The space features a built-in 5x7m stage, 10 LCD screens with live stream capability, PA system, projector, and custom lighting. AV packages include podium setup, handheld and lapel microphones, and onsite tech support. Additional digital packages with customizable screens, video ribbon, and extra TV screens are available.

Complimentary DJ service is provided when events are confirmed, and two complimentary entertainment acts (options include Mirror Men, Disco Heads, Magician, Live Band) are available when booked before October 31st. External DJs are permitted, and the venue can accommodate music at 90-100 decibels without sound restrictions.

Exclusive hire includes dedicated cloakroom setup, designated smoking area, cocktail tables for social flow, complimentary water service, and arrival drinks (complimentary prosecco reception if confirmed within the month). Custom Christmas décor and branding enhancements are available on request for additional fees.

Events should be booked as soon as possible, particularly for peak periods like December. The venue requires confirmation within specific timeframes to secure complimentary services like prosecco receptions. Payment terms and deposit requirements are arranged during the booking process, with the minimum spend being fully consumable on food and beverage.

All food and beverage must be provided by Hard Rock Cafe - external catering is not permitted. The venue can provide custom decorations and branding opportunities, with Christmas theming and décor available for seasonal events. Specific branding restrictions and decoration policies are confirmed during the booking process.

The space features authentic memorabilia from music legends, creating a unique atmosphere for product launches, networking events, corporate parties, and private celebrations. The open-plan layout with central bar and grand double staircase provides excellent flow for both seated presentations and standing receptions, while the built-in stage supports speeches, awards ceremonies, and entertainment.