Lower Ground Floor at Hard Rock Cafe Piccadilly Circus
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Up to 450standing
Up to 300seated
Piccadilly Circus Undergroundnearest station
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About this space
5x7m built-in stage
10 LCD screens with live stream capability
Central bar with custom lighting
Open-plan layout with grand double staircase
Exclusive use available
Accommodates 320 seated or 450 standing
Custom drink and canape packages
Iconic rock memorabilia throughout
Full AV support included
Professional sound system
With an open-plan layout, central bar, and grand double staircase, the Lower Ground Floor at Hard Rock Café Piccadilly Circus offers a striking setting for corporate events, product launches, networking receptions, and private parties.
Designed for seamless event execution, it accommodates 320 seated or 450 standing guests and features a 5x7m built-in stage, custom lighting, and 10 LCD screens with live stream capability.
Create personalised drink and canape packages or choose from a selection of Hard Rock Cafe Classics.
Features
Wifi
Dry Hire
Exclusive use
Food & Drink
Professional Kitchen
Space
Disabled Access
2,415m² (26,000ft²)
Ceiling Height 3m (10ft)
Licenses
Licensed Until 11pm
Extensions Available
TENs Available
Capacities
300 Dining
450 Reception
450 Standing
Guide prices
Indicative pricing based on standard rates. Request an instant quote for your exact brief.
Business
See Business profile →
Venue Hire Per Day
Every day, 09:00 - 17:00Every day, 09:00 - 17:00
£10,000 / Venue FeeVenue Hire & Minimum Spend Per Day
Mondays to Thursdays and Sundays, 09:00 - 17:00Mons to Thus and Suns, 09:00 - 17:00
£15,000 / Venue Fee & Min SpendVenue Hire & Minimum Spend Per Day
Every day, 09:00 - 17:00Every day, 09:00 - 17:00
£50,000 / Venue Fee & Min SpendEvents
See Events profile →
Venue Hire & Minimum Spend Per Day
Mondays to Thursdays and Sundays, 09:00 - 17:00Mons to Thus and Suns, 09:00 - 17:00
£15,000 / Venue Fee & Min SpendVenue Hire & Minimum Spend Per Day
Every day, 09:00 - 17:00Every day, 09:00 - 17:00
£50,000 / Venue Fee & Min SpendFilm and Photo
See Film and Photo profile →
Venue Hire & Minimum Spend Per Day
Mondays to Thursdays and Sundays, 09:00 - 17:00Mons to Thus and Suns, 09:00 - 17:00
£15,000 / Venue Fee & Min SpendVenue Hire & Minimum Spend Per Day
Every day, 09:00 - 17:00Every day, 09:00 - 17:00
£50,000 / Venue Fee & Min SpendVenue Hire Per Evening
Every day, 09:00 - 17:00Every day, 09:00 - 17:00
£15,000 / Venue FeeGreat for a...
Built-in stage and screens Christmas Party
- • 5x7m stage provides perfect platform for speeches and entertainment
- • 10 LCD screens ensure all guests see presentations clearly
- • Central bar with custom lighting creates festive atmosphere
Professional AV and memorabilia Corporate Event
- • Full AV support includes microphones and presentation equipment
- • Iconic rock memorabilia creates memorable networking backdrop
- • Open-plan layout accommodates 450 standing for receptions
Exclusive hire with stage Private Party
- • Exclusive use ensures complete privacy for celebrations
- • Built-in stage and sound system supports live entertainment
- • Grand double staircase provides dramatic entrance for guests
Video tour
Location
/-0.1337223,51.5099503,15,0/944x525@2x)
Hard Rock Cafe Piccadilly Circus Piccadilly CircusLondonPiccadilly Circus W1J 9HR London
Piccadilly Circus Underground
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Concierge
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For business events that need human judgement, talk to our team. Free for events of 100+ people, budgets over £10k or ongoing programmes.
Frequently asked questions
What are the minimum spend requirements and how do they work?
The Lower Ground Floor requires a minimum spend of £20,000 excluding VAT plus discretionary service charge for exclusive hire. This amount must be fully consumed on food and beverage - it's not an additional hire fee but rather a guaranteed spend that goes towards your catering and drinks. All taxes and service charges are additional to this minimum spend amount.
What capacity limits apply to different event formats?
The Lower Ground Floor accommodates up to 320 seated guests or 450 standing guests for exclusive hire events. For smaller events not requiring exclusive hire, capacity may vary depending on the specific area used within the venue.
What are the standard event timings and access arrangements?
Events typically run from 9:00 AM to 6:00 PM for daytime events, or evening events from 5:30 PM onwards with up to 5-hour durations. Setup access is generally provided prior to event start times, with specific arrangements confirmed based on your event requirements.
What catering options and pricing are available?
Catering includes classic canapés at approximately £35 per person, Legendary Canapés at £50 per person, or the Rock Royalty seated menu at £65.94 per person including VAT and service charge. Bowl food options with 2 mains and 1 dessert are available, with halal and vegetarian options included. All catering must be provided by Hard Rock Cafe.
What AV equipment and technical facilities are included?
The space features a built-in 5x7m stage, 10 LCD screens with live stream capability, PA system, projector, and custom lighting. AV packages include podium setup, handheld and lapel microphones, and onsite tech support. Additional digital packages with customizable screens, video ribbon, and extra TV screens are available.
What entertainment options are provided and what are the restrictions?
Complimentary DJ service is provided when events are confirmed, and two complimentary entertainment acts (options include Mirror Men, Disco Heads, Magician, Live Band) are available when booked before October 31st. External DJs are permitted, and the venue can accommodate music at 90-100 decibels without sound restrictions.
What additional services and amenities are included?
Exclusive hire includes dedicated cloakroom setup, designated smoking area, cocktail tables for social flow, complimentary water service, and arrival drinks (complimentary prosecco reception if confirmed within the month). Custom Christmas décor and branding enhancements are available on request for additional fees.
How far in advance should events be booked and what is the payment process?
Events should be booked as soon as possible, particularly for peak periods like December. The venue requires confirmation within specific timeframes to secure complimentary services like prosecco receptions. Payment terms and deposit requirements are arranged during the booking process, with the minimum spend being fully consumable on food and beverage.
Are there any restrictions on external suppliers or decorations?
All food and beverage must be provided by Hard Rock Cafe - external catering is not permitted. The venue can provide custom decorations and branding opportunities, with Christmas theming and décor available for seasonal events. Specific branding restrictions and decoration policies are confirmed during the booking process.
What makes this venue suitable for different types of corporate and private events?
The space features authentic memorabilia from music legends, creating a unique atmosphere for product launches, networking events, corporate parties, and private celebrations. The open-plan layout with central bar and grand double staircase provides excellent flow for both seated presentations and standing receptions, while the built-in stage supports speeches, awards ceremonies, and entertainment.
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