Business

Events

What are the room hire rates and what's included in the base price?

Room hire rates vary by space and date, ranging from £450-£6,500 per day. For example, Studio 1 costs £1,350 per day (reduced from £1,700), while The Arena costs £5,000 for dry hire. All rates include complimentary WiFi, mineral water, 85" TV with HDMI cable, and 1 flipchart. VAT is included in all quoted prices.

What are the capacity limits for different room setups?

Studio 1 accommodates up to 100 people in theatre setup. The Arena can hold up to 350 people in theatre style or 162 with round tables. Remix 1+2 can accommodate up to 200 people in theatre setup or 135 people in cabaret setup (9 people per table). Smaller meeting rooms accommodate 10-50 people depending on layout.

How long are booking options held and what are the payment terms?

Initial proposals are typically valid for 7 days, after which spaces are automatically released if not confirmed. Some bookings are placed on 'shared option' meaning multiple clients may be holding the same dates. The first client to request and sign a contract secures the space on a definite basis.

What are the catering options and minimum spend requirements?

Day Delegate Packages start at £75-£85 per person (minimum 90-250 people depending on room) including arrival refreshments, mid-morning break, lunch, afternoon break, and room hire. Individual catering includes unlimited tea/coffee at £17.50 per person, sandwich lunch at £17.50 per person, and restaurant lunch at £29 per person. Some larger spaces have minimum food and beverage spends of £2,500-£4,000.

What audio-visual equipment is available and what are the costs?

Basic AV (85" TV, HDMI cable, flipchart) is included in room hire. Additional equipment is sourced from trusted external suppliers: PA systems from £650-£750, microphones from £90-£100 each, and large conference live-streaming equipment from £3,300-£3,500 per day. Clients can bring their own AV equipment with PAT test, RAM test, and liability insurance forms.

What are the policies for external catering and vendors?

External catering requires at least two weeks advance notice for necessary approvals. For simple items like sandwiches, a signed form acknowledging external food is sufficient. All external AV equipment must be provided with PAT test, RAM test, and liability insurance documentation. The venue works with trusted suppliers but allows external vendors with proper certification.

Are there any restrictions on event timing or setup requirements?

Events typically run during standard business hours with some flexibility for evening events. Setup time should be factored into booking duration. The venue requires specific details about event purpose, timings, catering needs, and AV requirements before confirming bookings. Some spaces may have limited availability during peak periods like October.

What commission structure applies to bookings made through agents?

Commission is paid at 10% on gross rate for bookings made through agents or intermediaries. This is clearly stated in proposals and factored into the overall event costing structure.

What happens if I need to cancel or modify my booking?

Specific cancellation terms are not detailed in standard proposals but are included in formal contracts. Changes to event specifications (dates, numbers, catering, AV requirements) may result in requoting. The venue recommends confirming all details early to avoid potential changes that could affect pricing.

What additional services and facilities are available on-site?

The Cumberland offers 900 hotel rooms for accommodation, multiple bars and restaurants, and 17 meeting rooms total. The venue can arrange exhibition space (The Arena accommodates up to 30 exhibition stands), provide registration desks, and offer cloakroom facilities. Located just 20 yards from Marble Arch Tube Station with easy access to Oxford Street and Hyde Park.