Business

Dining

Events

What are the capacity limits for different event formats at Eventim Apollo?

The venue accommodates 3,400 guests in theatre style seating, up to 670 in dining format for private/corporate events, and 5,300 for part-standing events. The minimum capacity for dining format events is 350 guests, making it unsuitable for smaller gatherings under this threshold.

What are the venue hire costs and how do they vary by day of the week?

Saturday hire costs £35,000 + VAT for full theatre style events. Pricing is reduced for off-peak days Monday through Wednesday, though specific weekday rates are not disclosed in available information. Additional costs and minimum spends may apply depending on event type.

What booking requirements apply to new promoters and event organizers?

New promoters must provide two references from similar-sized UK venues (2,500+ capacity) where they have held events recently. This policy applies to all first-time clients, and bookings cannot proceed without satisfactory UK venue references from comparable-scale events.

What is included in the standard venue hire package?

Standard venue hire includes staffing, security, cleaning, sound package, technical manager, dedicated event manager, basic security personnel, FOH and cloakroom staff, 10 backstage dressing rooms/production offices, event first aid, event cleaner, full branding potential, 6 digital poster sites across the venue front, and service yard access. Food & beverage and AV/production are not included unless specifically arranged.

Are there minimum spend requirements for bar services?

Yes, there is a minimum bar spend requirement of £25,000 (excluding VAT) for events utilizing the venue's bar services. This applies to events where alcohol service is provided through the venue's catering operations.

What are the access hours and licensing restrictions?

The venue provides exclusive hire access from 9am with events licensed until 1am. De-rig access is available from 7am the following day and must be completed by midday at the latest, charged at £1,650 + VAT per hour.

When is the venue unavailable due to theatre runs?

The venue has theatre runs that make it unavailable for private hire, including a confirmed run from mid-July until the end of August. Availability should be confirmed well in advance as theatre bookings take priority during these periods.

Who is the primary contact for event bookings and what information is required?

Sarah Myring serves as Deputy General Manager & Head of Special Events and is the primary booking contact (020 8563 3818). Initial enquiries require detailed event information including guest numbers, event type, preferred dates, and company background, with new clients needing to complete a venue application form.