Editor in Chief, Live Magazine and Director, The Experience is the Marketing
A long-standing disruptor and thought-leader, Kevin has been an influential player with some of the world’s most respected marketing services groups, including Interpublic, Grey, Saatchi, and then in the live space with Jack Morton and George P Johnson. Working with a vast range of brands, from Adidas to Zumba, and everything in between he has explored every discipline within the marketing mix.
Although marketing ecosystems may have evolved over the last thirty years, Kevin’s singular focus has remained unchanged. In short, he makes business growth happen.
Kevin’s passion has always been for harnessing the power of his clients and helping them to achieve their true growth potential.
With a strong belief in the importance of driving engagement, participation and action, Kevin focuses on ensuring that every communications solution involves a memorable and meaningful brand experience.
He is now using that philosophy in his new role as Editor in Chief of Live Communication magazine, a bi-monthly publication for the Live industry.
As Kevin says ‘We are not a mirror reporting on what is, we are a window showing the possibilities’.