Head of Strategic Insight, Circdata
Hellen Beveridge’s experience covers inbound and outbound marketing; meetings and live event management; and traditional communications, data and PR. She is now using this knowledge as a pioneer of connective marketing practice to drive behavioural change and business success.
She has worked with many clients, including publishers, exhibition organisers, commercial companies, NGOs, local authorities, trade unions and membership organisations, dealing with the development and production of everything from membership research and recruitment, direct, digital and content marketing, websites, social media, virtual events and live exhibitions.
Hellen is currently working with Circdata as Head of Strategic Insight, a connective marketing and data role which is focused on enabling clients to grow their businesses within the framework of the impending GDPR legislation. She was made a Fellow of the Institute of Direct Marketing in 2008.