34 Bloomsbury at 34 Bloomsbury
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Up to 110standing
Up to 42seated
Tottenham Court Road Stationnearest station
Corporate Eventbest for
About this space
Built-in SONOS sound system
Four rooms across two floors
Georgian townhouse architecture
Urban garden space
Dry hire blank canvas
Central London location
Complimentary Wi-Fi
Plasma TV available
Our venue, comprising 4 rooms over 2 floors, lends itself to pop ups of all kids, from shops to bars and restaurants. The rooms can be set up with different products or activities and guests can move around the house enjoying the experience.
The venue is only a 5 mins walk from Tottenham Court Road tube and 10 mins from Soho, it has a high footfall with local London landmarks and shopping streets.
The blank canvas spaces work well for galleries, exhibitions, brand events and pop up shops that want to put their own mark on the space.
Features
Wifi
Built-in sound system
Dry-hire venue
Original Georgian Featires
Plasma TV
Urban Garden
Wifi
Food & Drink
External Catering Allowed
External Alcohol Allowed
Recommended Caterering List Available
Space
Outdoor Space
139m² (1,500ft²)
Licenses
Licensed Until 11pm
TENs Available
Capacities
18 Boardroom
36 Dining
110 Standing
42 Theatre
Guide prices
Indicative pricing based on standard rates. Request an instant quote for your exact brief.
Business
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Events
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Venue Hire Per Day
Every day, 18:00 - 21:00Every day, 18:00 - 21:00
£4,400 / Venue FeePop-up
See Pop-up profile →
Great for a...
Multi-room brand experience Fashion Pop-up
- • Four interconnected rooms create immersive customer journey
- • Georgian architecture provides elegant backdrop for luxury brands
- • Central London location ensures high footfall from Tottenham Court Road
Gallery-style blank canvas Art Exhibition
- • Blank canvas rooms allow complete creative control over displays
- • Two-floor layout enables curated visitor flow through exhibitions
- • Built-in SONOS system provides ambient audio throughout spaces
Flexible commercial space Retail Activation
- • Multiple rooms accommodate different product zones and activities
- • Urban garden provides additional outdoor retail or event space
- • Dry hire model allows brands to install custom fixtures and POS systems
Location
/-0.1278641,51.5183116,15,0/944x525@2x)
34 Bloomsbury BloomsburyUKBloomsbury WC1B 3QJLondon
Tottenham Court Road Station
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Frequently asked questions
What are the daily and weekly rates for pop-up space hire?
Daily hire costs £4,400 + VAT per day, with weekly rates at £30,800 + VAT per week. For longer bookings of 4 weeks, a 15% discount applies, bringing the total to £104,720 + VAT for the full month. Multi-day hires may receive discounted rates from the standard daily price.
What spaces are included in the pop-up hire and what are their capacities?
Pop-up hire includes exclusive use of all four rooms across two floors: Otto Room, Morrell Room, Woolf Room, and Evelyn Room, plus access to an urban garden and basement storage room. Maximum capacity is 110 guests at any one time, though the venue can accommodate up to 300 for exhibitions with managed entry. The total space covers approximately 500-600m² across the Georgian townhouse.
What furniture and setup is included with the space?
The venue operates as a dry hire with minimal furniture included. Otto and Morrell Rooms are unfurnished, Woolf Room comes with boardroom furniture, and Evelyn Room has lounge-style furniture. A furniture wear and tear fee of £200 + VAT applies, and additional crew charges apply if furniture needs to be moved or removed and reinstalled.
What are the mandatory additional costs beyond the daily hire rate?
Post-event cleaning fee is £250 + VAT per clean (required at minimum at the end of hire). Security and cleaning costs are mentioned as mandatory for weekend hires starting at £5,000 + VAT plus these additional fees. Late night licence costs £120 + VAT if events run beyond standard hours.
What technical facilities and utilities are provided?
All rooms include complimentary Wi-Fi and built-in SONOS sound system. The venue has sufficient electrical outlets for tills and retail operations, plasma TV available, and internet connection suitable for pop-up retail requirements. The space is designed to accommodate retail setups with POS systems and electronic equipment.
Are there restrictions on setup times and operating hours?
Standard hire is based on 10-hour days, with extra hours charged at £150 + VAT per hour. Setup and breakdown time must be factored into your hire period or paid for separately. The venue can accommodate extended hours for pop-ups but late night licence fees apply for events running beyond standard licensing hours.
What are the access and logistics considerations for pop-up installations?
The venue is a Georgian townhouse with stairs between floors, which may impact accessibility for some installations. However, it's located just 5 minutes walk from Tottenham Court Road tube station and 10 minutes from Soho, providing high footfall for retail pop-ups. Basement storage space is included for stock and equipment storage.
Can I bring my own suppliers and what production restrictions apply?
The venue operates on a dry hire basis, allowing you to bring your own suppliers for catering, production, and retail setup. They have preferred supplier lists available but don't mandate their use. Additional fees may apply for bringing in your own production equipment, and any modifications to the space require approval.
What is the booking and payment process for extended pop-up hires?
For multi-week pop-up hires, discounts are available (15% for 4-week bookings). The venue requires confirmation of exact requirements for final pricing, particularly for furniture usage and crew charges. Payment terms and deposit requirements vary based on hire duration and total value.
Are there specific restrictions for retail pop-ups and public access events?
The venue can accommodate retail pop-ups with public access, managing capacity to ensure maximum 110 people at any time for safety. The space works well for fashion brand pop-ups, art exhibitions, and retail experiences. White walls and natural light make it suitable for product displays, and the multi-room layout allows for different retail zones or customer experiences.
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